Built for this.
Three operators with decades of real-world experience — revenue, marketing, and the systems that hold it all together.
Roy Simmons is a growth strategist, connector, and business advisor passionate about helping organizations break through plateaus, unlock hidden opportunities, and accelerate to their next level of growth. With more than 15 years of experience in sales leadership, business development, and organizational growth, Roy is known for quickly identifying blind spots, activating leaders, and helping businesses see opportunities they may be missing.
A natural relationship-builder and fire lighter, Roy thrives in environments where companies need fresh vision, stronger partnerships, renewed energy, or strategic direction to scale. His passion is helping leaders and organizations connect with the right people, systems, partnerships, and resources needed to create healthy, sustainable growth.
As a partner at Ember & Crown, Roy focuses on revenue growth, strategic partnerships, business development, and helping organizations gain clarity and momentum. Alongside his partners, who lead strategic execution across operations, marketing, finance, and systems, the team helps businesses grow stronger, healthier, and more scalable while preserving the culture and vision that make them unique.
Jake Nyman is a marketing and revenue executive with over 20 years of experience building growth systems for businesses ranging from startups to established enterprises. He began his career in Los Angeles — contributing to the launch team at MySpace, working at Paramount Pictures, and managing marketing for eight major-market radio stations at Salem Communications.
He went on to found Olive Group Marketing, a boutique agency serving long-term clients across construction, legal, healthcare, and retail, and currently serves as President of Olive Group, overseeing operations, sales strategy, and cross-functional execution. His work spans SEO/SEM, paid media, brand development, P&L management, and building the systems that make marketing accountable to revenue.
At Ember and Crown, Jake owns the full revenue and marketing function — connecting demand generation, sales process, and pipeline performance into one accountable system where every channel and dollar traces back to profitable growth.
Tara Groody is a growth strategist, business consultant, entrepreneur, and author with more than 30 years of business management experience helping organizations create sustainable, scalable success. She is the author of The Scaling Mindset, a book for business owners that offers a unique perspective on growth and execution — focusing on how entrepreneurs can scale in alignment with their own leadership style, strengths, and personality, rather than following generic formulas.
With extensive experience spanning marketing, operations, finance, client development, leadership development, and strategic partnerships, Tara brings a systems-focused approach that helps businesses align vision with execution while creating measurable, long-term results. Her financial expertise includes business planning, valuations, profitability optimization, and exit planning strategies designed to help business owners build long-term enterprise value.
Her professional expertise spans retail, hospitality, medical, dental, service industries, financial planning and wealth management, digital marketing, and nonprofits — giving her a unique ability to quickly identify operational gaps, uncover growth opportunities, and implement customized strategies that support both profitability and organizational stability.
At Ember and Crown, Tara transforms ambition into action through integrated business strategies designed to elevate performance, strengthen operations, increase enterprise value, and support sustainable growth.
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